Lapiz at Leo Burnett
Free Lancer for the ProjeCt "Tequila Cloud"
LAPIZ, a branch of the ad agency Leo Burnett, partnered with the Mexico Tourism Board to encourage Germans to escape their cold and rainy winter and head to warm and sunny Mexico. They combined the Mexican thing Germans loved most – tequila – with the weather they like the least – rain – and created the Tequila Cloud.
During the project, I advised the creative team on culturally specific customs, habits and use of language. I also worked with Lapiz' copy writer to deliver the most accurate copy for the German audience.
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