GERMANY-WIDE RESEARCH STUDY

The Project:

In 2013, I was contracted by an American non-profit organization to conduct a qualitative, Germany-wide research study on the lifeworld of German teenagers. To collect data, I met with 22 focus groups (220 teenagers, 20 youth workers). The transcribed sessions were then coded and analyzed via content analysis. 

The Challenge:

Find out what German teenagers think about relationships, the meaning of life, faith and religion - with the purpose to create a culturally sensitive app for German youth.

My Responsibilities:

Pre Field Work

  • developed questionnaire

  • organized and scheduled all focus groups - while ensuring that participants were part of different demographics (quota sampling by age, education, economical situation, ethnicity and location)

  • trained 3 staff members

  • oversaw the budget for incentives, supplies and travel

 
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Field Work

  • traveled to various places in Germany to meet with focus groups

  • conducted all interviews

Post Field Work

  • translated all transcribed results for content analysis | German-English

  • put together a detailed index of culturally unique terminology

  • prepared the final research report in partnership with a research department